If your business is hosting a special event or conference, displaying a well-designed banner is one of the most effective ways to promote it. Alternatively, you may just want to advertise your business and garner some extra attention. Either way, a banner (used the right way) can be an incredibly effective marketing tool. Here are some tips to make sure you get the most out of your banner campaign:
Make Sure the Banner is Big Enough
Your banner is probably going to be quite large – the most important aspect of your banner is its visibility, particularly its visibility from large distances.
Scout out the location where you're planning on mounting the banner, and find the points where people are most likely to see the banner from, like the main roads and vantage points in surrounding buildings. From this, you should be able to determine exactly how big your banner should be to maximise visibility.
Additionally, see if there are any obstacles obstructing any of the vantage points. If there are obstacles, you will need to consider them when choosing the location of your banner.
Keep the Text Concise and Catchy
You need to be very careful when selecting the text that your banner is going to display. Consider the fact that most people (especially drivers) will spare no more than a quick glance at your banner; ideally, the banner should be able to convey its message in the space of that quick glance.
Avoid writing out a paragraph or even a long sentence. Concise and efficient is the name of the game when choosing your banner text. On top of this, make sure your business's logo or brand is very visible, so that viewers can instantly associate the banner with the business that made it.
Visibility over Style
When choosing the font and colour scheme for your banner, functionality should be your number one concern.
Don't get fancy with the font – make sure it's extremely legible. Similarly, the colour scheme should favour visibility; the more the text colour contrasts with the background colour, the easier the text will be to make out.
Once again, consider how the banner will look from a distance. The font should be very thick and clear, so as to not lose any legibility as the distance from the banner increases.
Make Sure the Banner is Professionally Finished
One thing's for sure: your banner is going to be exposed to the elements.
For this reason, it is imperative that you have your banner professionally finished. If you're using a flag manufacturer to make the banner, this will be automatically taken care of. However, if you're creating the banner yourself, you should take it in for finishing once it's done.
The finishing layer will keep the banner in good shape through even the roughest conditions; rain or shine, a professionally finished banner will stay intact and legible! Contact a company such as Carroll & Richardson to learn more.