Factors to consider when selecting packaging for your retail product

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One of the most important decisions you'll need to make after developing your retail product is how to package it. The wrong type of packaging could increase your enterprise's running costs and negatively affect your brand's reputation. Here are some of the most crucial factors to consider when making your selection.


It can be surprisingly expensive to purchase packaging, particularly if your product is fragile or perishable, so it needs additional protection. However, there are steps you can take to keep your costs down. Perhaps one of the most effective things you can do is buy it in bulk, directly from a cardboard or plastic packaging manufacturer, rather than from a 'middleman' company; purchasing low volumes from the latter will inevitably increase the amount of money you end up spending.

If you're a new business owner, the high initial outlay associated with buying in bulk may be off-putting; however, it's worth noting that quite a lot of manufacturers are willing to negotiate in regards to pricing, particularly if you agree to develop a partnership deal in which they would become your sole supplier. Establishing a strong professional relationship with a specific manufacturing company will go a long way towards easing your packing-related financial concerns. A lot of manufacturers are also able to provide cost-effective packaging design development solutions; as such, it may be a good idea to consult with your supplier about this matter before splurging on the services of a graphic designer.

Product damage during transit and storage

When selecting packaging, a lot of business owners initially focus on aesthetics. Whilst this is certainly an important factor, it isn't nearly as crucial as the functionality of their chosen packaging. First and foremost, it must be able to serve as a barrier which can protect its contents from damage or contamination whilst they are being transported and stored. In cases where the product is a type of food, beverage or pharmaceutical, the packaging may also need to meet certain regulatory standards.

It's important not to opt for cheap, low-quality materials. This is a false economy, as it is likely to result in damaged goods. The cost of replacing these products will be much greater than the price of buying durable, high-quality packaging.  

Make sure you know exactly what your product's characteristics are before making any decisions in regards to how to package it. Some goods are more sensitive to vibrations, impact, temperature fluctuations or exposure to sunlight, air and moisture. If you intend to transport perishable food or drink, it is imperative that you choose packaging which will prevent contamination; airtight plastics are usually an effective choice for these type of products.